A fantastical world created with Rube Goldberg logic and devices, Sam Mason, along with Guto Terni and Vinicius Costa, directed this surreal ride for Honda Civic at Roof Studio. Using over the top, absurdist logic, Sam wanted to turn the traditional car commercial on its head. Jumping from micro to macro, we move easily within the landscape that shifts seamlessly between CG environments and the live action car.
Client Spotify
Production Co Hornet
Director Sam Mason
Creative Directors Guto Terni,Sam Mason,Vinicius Costa

Billy Baloo Film & Television Ltd.
New York, USA